In today's world, consumers are increasingly concerned about how their purchasing decisions impact the environment. In the UK, studies show that up to 70% of consumers are interested in what brands do regarding sustainability. As a result, businesses are beginning to adopt more eco-friendly marketing strategies to differentiate themselves and attract more consumers. If you want to attract these eco-conscious consumers, these six eco-friendly marketing tips will help you. 

The modern consumer is becoming wiser than ever, and the old buzzwords and greenwashing will not work their magic anymore. You can pick all the catchy 'green' terms you want (for example, 'biodegradable', 'free of toxins', 'zero-waste', 'low emissions', etc.), but almost any business can use them too to make a marketing point. Instead, pick solid selling principles highlighting your brand's devotion to sustainable practices. This approach will easily resonate with your target consumer and make your brand message more believable, so feel free to leverage it. After choosing your sustainable selling point, prove your dedication by investing only in sustainable products throughout your marketing effort. And this leads to the next point. 

It makes little sense if you're trying to adopt eco-friendly marketing tips but still using products that harm the environment. Using only sustainable materials is one of the most effective eco-friendly marketing strategies. Whether it's your products or the packaging, you must focus more on using biodegradable materials. For example, you can invest in biodegradable product containers and recycled paper to package your products. You can also extend the same effort towards your promotional products, so keep this in mind. Instead of using traditional promotional products made with plastic and other non-biodegradable materials, invest more in eco-friendly alternatives. A good example is promotional plant pots manufactured using recycled end-of-life bamboo products, creating a BPA-free promotional product. 

Your business environment reflects your eco-friendly marketing strategy, and you must ensure that this working space backs your green message. This is even more important if your customers usually visit your workplace, as you want them to know you walk the sustainability talk. To create a green workplace, identify the main causes of carbon emissions in your business environment. Next, educate your workers about the eco-friendly changes they need to make and inform your customers about your efforts. You should also create a culture that supports sustainability, encourage employees to participate in eco-friendly activities and initiatives, and recognise and reward workers who contribute positively to the environment.

You can also highlight your commitment to a green environment by communicating about topics like carbon offsetting, green energy usage, sustainable sources, etc., and ensuring that you make such communication a part of your marketing strategies. That means being present on platforms that support green living and sustainability. Doing this offers two main benefits. First, your appearance on those platforms will help boost your brand visibility as more and more target customers learn about your brand. The second benefit is that it will show that your commitment to the sustainability course goes beyond mere lip service. You can attract environmentally conscious customers by highlighting your eco-friendly practices and initiatives, so feel free to consider this. 

Eco-friendly marketing also requires you to invest in some level of community-wide goodwill. Start looking for organisations committed to the course and find ways to support or partner with them. This is a perfect way to promote your brand to prospects with the same vision as you. Even better, you can expect such prospects to spread the knowledge of your brand to other potential customers. So don't think you'll only invest in an initiative without directly benefitting your business. Of course, you're trying to create an eco-friendly marketing strategy, but you're also trying to market your business, attract customers, and make more profits. And speaking of profits, the next point is equally important. 

High-quality products cost more than low-quality ones, and products made with sustainability in mind mostly attract a higher price tag. A customer sees an extra value in your product once you market it as eco-friendly, and your prices should reflect this extra value or your customers may start doubting your sustainability claims. Only ensure you're reasonable in your pricing while considering all the extra expenses incurred in your eco-friendly production process.